While we are an Internet Marketing Firm, we also our product
to the physical market, if required work in Market Mode, we sell Sustainable
Energy products in this mode, which
include Solar, Wind and Waste to Energy
Projects. We have 4 years of
experience in doing these projects, and our client list includes prestigious
clients in the Delhi/NCR region, including the Delhi State Cancer Institute and
Hindu Rao Hospital.
Though market mode could be included for all sustainable
projects we are currently focussing on Renewable Energy Segment and
specifically Solar Energy, as this is our core strength. The philosophy that we follow at Fresh Energy
Co is Diesel Abatement. The
idea being that the biggest competition to Solar Energy today is Diesel. Diesel Gensets crowd the market place,
talking of a logic that is now redundant, sound proofing and pollution control,
while the cost of diesel has gone up through the years. The new logic works on the principle that two
years ago the price / unit of electricity generated by a Diesel Genset was Rs
9-10 while the corresponding solar price was pegged at Rs 17.86 per unit. Within 2 years we have seen a drastic
reduction in solar prices which have come down to Rs 7-8 per unit while diesel
has gone up to Rs 12-15 per unit.
As is obvious from the above statement, there is lobby in
the government that has reached an understanding that Solar is the way out of
trouble. If we have to save the
environment then we go the whole way. A
1 MW Solar Power Plant cost Rs 18 Crores in 2011, today developers around the
country are bidding for prices as low as Rs 8-10 Crores. And all this has happened in just two
years.
Diesel Abatement will bring relief to the citizens in the
following 7 ways :
1. Cut down pollution.
2. Harassment by the government in the name of
pollution control will go away.
3. Will bring conservation of natural resources to
the fore.
4. Coal and other fossil fuels that are in the
carbon sensitive zone will be done away with.
5. Solar brings peace of mind for 20 years.
6. There are no moving parts in the equipment, so
no after sales service or very little training required.
7. Will give credence to the carbon credit Regime
essential for the survival of human race on planet Earth.
We seek grid parity by the end of 2014, and when that
happens it will make Solar truly the solution for the future. The next five years will experience radical
growth which in turn will bring relief to all environment conscious citizens,
the number of which by estimates stands at 40 percent.
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